Fairytale. Romantic. Contemporary. Ethereal. Dreamy yet modern. Fashionable. Simple and essential. Ultra-sophisticated. Discreet. Ladylike. Easy & glamorous.
There are so many ways – some of them apparently contradictory – to accurately describe Max Mara Bridal.
A collection that has become increasingly popular with women for a philosophy that applies the modern pret-à-porter concept to the robe de mariée or wedding dress. Dresses that are available today – without having to try
on endless types – directly in bridal boutiques, in a wide range of models and variety of sizes and colours.
Gradually created as an evolution of the Elegante line in response to the needs and requests of a number of customers, the collection has proved increasingly successful, becoming a complete range featuring over 30 models a season (from new styles to evergreen classics), available in selected sales outlets. The models are complemented by a range of sophisticated extras and accessories, such as head-pieces, tiaras, veils, gloves, jewel minaudières, crystal rivières or elegant bijoux flowers. A range of footwear is also available, featuring sandals and pumps as well as comfortable, classy bridal shoes.
A style of every kind of woman, in touch with the mood of the modern wedding. From sophisticated white bridal dresses for traditional church ceremonies to more minimal urban looks, bucolic-chic models, airy goddess dresses, princess-style tube dresses, immaculate bustier dresses with heart-shaped necklines or refined see-through details.
The colour range spans all possible shades of total white (optical, ivory, pale and rich cream, pearl), shifting delicately towards champagne and powder-pink tones or an endless range of pastel nuances.